Search
engine
positioning
is the process of matching your site's
structure and content to the requirements
and preferences of the search engines. It
may involve such steps as the creation of
special information pages detailing
specific products or services that you
offer, and &emdash; most critical in
today's search engine environment &emdash;
building your site's
link
popularity. Search
engine positioning is best viewed as an
ongoing process; your ranking for any key
phrase will change as the search engines
update their databases: perhaps because
the scoring algorithm a search engine uses
has changed, or perhaps because one of
your competitors made changes to their
site and managed to jump ahead of you
&emdash; or perhaps even because they fell
behind. Continual monitoring of your
site's position on all of the major search
engines and in the important directories
is essential to our maintenace
process. Maximizing
traffic to your site is your goal, and it
will be ours as well. Throughout our
relationship, your search engine
positioning is My Internet Place's highest
priority. Search
Engine
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Engine
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