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Search
engine advertising involves the purchase
of ads or specific positions in certain
search engine listings. Advertisements in
search engines could be in two forms:
standard banner ads of the type seen on
many kinds of websites, or items that
appear similar to other search engine
listings but are placed more prominently.
An example is Google's Ad Words
program. At
My Internet Place, we currently do not
offer services involving banner ad
placement on search engines. However, we
can assist in or manage your paid
placement campaigns. Paid
placement programs, which might be of a
type that involves a charge per impression
(each time your listing is displayed) or a
charge by clickthrough (each time a
visitor actually follows the link to your
site) can be extremely effective when used
properly. It's essential to write your
listing so as to attract visitors, to
match the listing's text to the content of
your site so as not to turn off visitors
who don't find what they expected
(especially on a pay-per-click program,
since you'll pay for their visit even if
they just glance at your site), and,
perhaps too obviously, it's essential that
your listing is placed on a search engine
or directory that can be expected to drive
traffic to your kind of site. The
right decisions here will pay off; My
Internet Place excels in making those
decisions. Search
Engine
Resources
Search
Engine
Advertising
Copy
Editing
Pricing
Information
FAQ Web
Site Design and Hosting Services |
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