With
so many websites on the net, the chances
of finding one specific site, without a
proper address, are about the same as
buying a lottery ticket. And with millions
of new sites coming online every month,
not all of them will attract the traffic
they need to be successful. Check out the
counters located at the bottom of many
websites, and you'll find those numbers
often make the whole process of
establishing a web presence seem hardly
worth the effort. Without
advanced services such as marketing,
search engine registration and
optimization, or other effective traffic
strategies, the visitor count is usually
very low. And the truth is, if no one sees
a website, there really is no point in
having one! So
that is why we recommend you to buy a
search engine package. There
are several types of actions that are
performed to maximize your site's
placement and positioning. Some are
essential, while the usefulness of others
depends on the content and intended
audience of the site. Site
Optimization
involves making specific changes or
additions to the content of your site.
Attention is paid to such elements as
keyword placement and density, image "alt"
tags, page titles, meta tags, etc.
Optimization begins with thorough
keyword
analysis:
an evaluation of keyword presence on the
site, the number of searches performed on
those words and phrases on the various
search engines, and the number of other
pages competing for each. Only after a
keyword management plan is ready can
detailed optimization work
begin. Search
Engine
Submission
is the process of ensuring that your site
is listed or indexed at each of the major
search engines and directories. Some of
these resources require a fee for
placement, some are free, and some don't
require submission at all &emdash; they
will find your site by browsing the web
with programs known as "robots" or
"spiders." Search
Engine
Positioning
includes the ongoing maintenance process
of evaluating your site's placement and
its position in response to various
keyword queries, and making requisite
adjustments: tweaking the content with the
goal of reaching and maintaining the
highest position possible. This phase also
introduces such activities as link
building &emdash; recruiting other sites
with related content to link to
yours. Search
Engine
Advertising
refers to the purchase of listings on
those search engines and directories that
use a paid placement approach. On some
sites you'll pay per click, on some per
impression (each time your listing is
displayed). Copy
Editing
involves writing or rewriting the site
copy or text in such a way that it is
effective as a marketing form and and
informational resource to human visitors,
but also ranks well in search engine
databases. An integral part of Site
Optimization, this service can also be
performed as a separate
activity. Pricing
of any of our services can be done on an
individual basis for your site. To
get started with your own site, simply
request a free preliminary site
evaluation. Search
Engine
Resources
Search
Engine
Advertising
Copy
Editing
Pricing
Information
FAQ |
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