|
|
|
|
|
|
|
|
|||||
|
|
|
||||||||||
|
|
|
|
|
|
|
||||||
|
The
first step in search engine
positioning The
site optimization process begins with an
in-depth evaluation of the key words and
phrases that should be targeted for your
site: which searchers do you want to bring
to your website? That first key step
reveals the information on which the rest
of your search engine campaign will be
built. A
full campaign should also include an
evaluation of the sites operated by your
competitors. They aren't just competing
with you for business; they're competing
with you for web traffic. Once
all the information has been gathered, we
go to work optimizing your sites for each
of your important keywords and keyword
phrases. Specifically, this involves
making various adjustments to your site's
html code, perhaps some small tweaking of
text copy, addition of some html tags that
you may not have taken advantage of, and
other changes most of which are nearly
invisible to your site's human visitors
&emdash; while they are very meaningful to
search engine spiders and indexing or
ranking algorithms. In
some cases, the optimization process will
also involve the creation of some new
pages to supplement the information
already on your site; pages that will
focus on specific elements of your
products or services, and that do so with
the preferences of a particular search
engine in mind. In
combination, these small changes and
additions are what brings your site's
pages to the top of the search engine
listings. Search
Engine
Resources
Search
Engine
Advertising
Copy
Editing
Pricing
Information
FAQ |
|||||||||||
