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The
text on your site is the key to effective
marketing! Website
copy the text on your site has two
essential purposes. It m ust accurately
and compellingly describe your products
and services to your visitors, and it must
also drive traffic to your site. Those two
goals are sometimes at odds, but through
skilled writing can certainly both be
achieved. My
Internet Place editors and proofreaders
are highly skilled at the art of
websitecopyediting and copywriting. In
many ways producing copy for a website is
similar to the production of any kind of
marketing text. Writing must be concise,
credible,understandable, and persuasive.
But many of the most skilled marketing
writers and editors have little experience
with or understanding of the workings of
search engines, or of the behaviors of web
surfers. Text that might be quite
effective in a magazine advertisement may
fail when transferred to the web simply
because the small snippet that will be
seen by a search engine user will fail to
compel that user to click through to the
site. Similarly,
the same text might fail to satisfy the
keyword density requirements of search
engines. A page of well-written copy that
will work well if a user reads it on the
site is still a failure if search engines
fail to offer your page to your potential
customers. Writing
for the web involves issues and
considerations different from those of
writing for any other medium. These
considerations are an essential part of a
full search engine marketing or
positioning campaign, but even if you
choose not to launch such a wide ranging
campaign a review of your site's copy may
be worthwhile. Search
Engine
Resources
Search
Engine
Advertising
Copy
Editing
Pricing
Information
FQA |
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